Cross-selling is a sure marketing technique that can boost your eCommerce sales, improve customer satisfaction and skyrocket loyalty.

In this guide, I'll walk you through everything you need to know to make cross-selling work for you. Including what it is, why it's important, the different types of cross-selling strategies you can use and how to implement them in your online store. I'll also share some best practices and real-life examples to help you get started.

Whether you're new to cross-selling or have tried it before without much success, this guide is for you. So let's get started and learn how to use cross-selling to grow your eCommerce business!

Cross-selling in eCommerce is the practice of recommending related or complementary products to customers during the buying process.

The goal of cross-selling is to encourage customers to add more products to their shopping cart. It increases the average order value and create extra revenue streams for the brand.

You can cross-sell in different ways like recommending products on the product page, suggesting products during checkout or sending personalized product recommendation emails.

For example, let's say a customer is browsing an online clothing store and selects a pair of jeans to buy. While adding it to their shopping cart, the eCommerce website might suggest related items such as a t-shirt, jacket or shoes that would complement the jeans.&nbsp;

These recommendations are based on the customer's browsing and purchase history and also data from customers who have made similar purchases.

If the customer decides to add more of these suggested items to their cart to buy.&nbsp;It leads to a larger order size and increased revenue for the&nbsp; business. While also providing the customer with a more complete outfit or look that they may have been seeking.

When done right, cross-selling not only skyrockets your profits but also benefits your customers by enhancing their shopping experience.

In eCommerce, cross-selling is an effective way to increase revenue and customer satisfaction. The technique have helped millions of businesses skyrocket their profits.&nbsp;

Here are some benefits of eCommerce cross-selling. I hope they can convince you to learn to do cross-selling the right way and take your Shopify store to the next level.

Cross-selling helps to increase sales by suggesting extra products to customers. When a customer buys a product, they are more likely to purchase complementary products that enhance their experience.

Example: Amazon's "Frequently bought together" feature. 

When a customer views a product, Amazon suggests other products that are frequently purchased together with the original product.&nbsp;Like a customer looking at a gaming console is suggested extra controllers or gaming headsets that is frequently bought with the console.

Cross-selling can help to increase the average order value by suggesting higher-priced or complementary products. This can lead to higher revenue per transaction and increased profitability.

Example: "Complete the look" feature used by many fashion e-commerce sites. 

When a customer views a clothing item, the site suggests additional items that would complete the outfit such as shoes, accessories or a jacket. Like a customer looking at a dress is recommended a pair of shoes that match the color and style of the dress.

Cross-selling can improve the customer experience by suggesting relevant products that the customer may not have been aware of. This can make the customer feel more informed and satisfied with their purchase.

Example: Sephora's "You Might Also Like" widget. 

When a customer views a product, Sephora suggests other products that are similar or complementary to the original product. Like a customer viewing a foundation is recommended a concealer or primer that complements the foundation.

Cross-selling can help to build customer loyalty by providing personalized recommendations that meet the customer's needs. This can lead to repeat business and positive reviews.

Example: "Recommended for You" suggestions used by most e-commerce stores.

 It recommends products based on the customer's browsing history, purchase history and preferences. Like a customer who has previously purchased running shoes is suggested other running-related products such as workout clothes, hydration packs or fitness trackers.

Cross-selling can help to manage inventory more effectively by promoting products that may not be selling as well. This can help to reduce overstocking and improve the overall profitability of the business.

Example: "Customers who bought this also bought" used on e-commerce sites. 

When a customer views a product, the site suggests other products that are frequently purchased together with the original product. This can help to promote products that may not be selling as well, reducing overstocking and improving profitability.

Brands can sell different types of products during cross-sell. Like&nbsp; complementary, related or accessories and add-ons products.&nbsp;

Cross-selling helps businesses boost their revenue and improve customer satisfaction.

Complementary products can also be a great way to boost sales. Customers who buy one product are often more likely to buy related products as well.

Products that are designed to be used together or that complement each other in some way are complementary products .

For example: If a customer buys a camera, complementary products could include a camera bag, a tripod or extra lenses.

Suggesting complementary products to customers can provide a more complete experience and increase the customer's satisfaction.

These are products that are related to the main product in some way. For example: If a customer buys a laptop, related products could include a laptop stand, a mouse or a laptop case.&nbsp;

Related products are a good option for cross-selling as they provide customers with options that are relevant to the product they are considering.&nbsp;

It also helps the customers find everything they need in one place, making the shopping experience more convenient and efficient.

These are extra products that can enhance the functionality or experience of the main product.&nbsp;

For example: If a customer buys a gaming console, accessories and add-ons could include extra controllers, charging docks or gaming headsets.&nbsp;

Providing customers with options that can improve their experience can make the product more useful.&nbsp;

Accessories and add-ons can also be a great way to increase revenue. Customers are always willing to spend more money to get the most out of their original purchase.

Replacement items are products that customers may need to replace or replenish over time.&nbsp;

For example: If a customer buys a printer, replacement products could include ink cartridges or printer paper.&nbsp;

Recommending replacement products on right time will also help remind the customer to buy the product again before its finished.

Suggesting replacement products can also be a great way to build customer loyalty. Customers appreciate the convenience of being able to easily buy the products they need to keep their original product functioning properly.

While cross-selling can be done at any point during the buying process, timing matters, so it’s important to be strategic about when and where you recommend other products to a customer.

Too frequent or inappropriate cross-selling can lead customers to abandon their carts and even negatively impact your brand's reputation.

Cross-selling can be tried at different stages of the customer journey. Here are some key moments to consider:

Generally its the most common time for cross-selling as the customer is already in a purchasing mindset. Make the most of this opportunity and enhance the customer's experience.

Recommend products post-purchase. Its' a good time to recommend related products that complement the customer's recent purchase.&nbsp;

Take advantage of seasonal offers and holidays

Holidays are the best time to cross-sell. Leverage seasonal offers and promotions to boost AOV and profits during holidays and special occasions.

Cross-selling promotions can be really effective at skyrocketing revenue by boosting AOV and encouraging repeat purchases. 

Still it's important to note, that cross-selling promotions should be used thoughtfully and should provide value to the customer. 

Bombarding too many irrelevant recommendations in customers' faces may come as forceful and unethical. Frustrating and overwhelming a customer could make you lose them forever.

While there are many different ways you can cross-sell on your online store. Here are some examples of cross-selling promotions for you to use on your Shopify store to encourage customers to buy extra products:

Create bundles or packages of complementary products and offer them at a discounted price.&nbsp;

For example: Suggesting a customer who buys a camera, a bundle that includes a camera bag, a tripod and an extra battery at a discounted price.

Use "Frequently bought together" and "Customers also bought" suggestions on the product pages, cart pages or during the checkout process.

A customer who is buying a laptop might see a suggestion for a laptop case or a wireless mouse that is frequently bought together with the laptop.

Offer discounts and promotions on complementary products to incentivize customers to buy extra items. 

For example: Offer a discount on a camera bag when a customer purchases a camera.

Use "Buy one, get one" (BOGO) offers by providing&nbsp; customers an extra product for free or at a discounted price when they buy a specific product.

A customer who buys a pair of shoes could get a second pair at half price.

Display time sensitive discounts and special deal promotions in shopping carts or during checkout to unlock FOMO ( fear of missing out).&nbsp;

For example: A customer who buys a shirt might be shown a limited-time discount on a pair of pants or a jacket.

Use customer data to segment customers and personalize recommendations for each segment.&nbsp;

For example: Customers who have previously purchased running shoes may be more likely to buy running socks, so you can suggest running socks as a complementary product.

Black heels shown in different orientations with socks recommended in cart

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Boost Your Shopify Sales with Cross-Selling: The Ultimate Guide

PersonalizerAI requires access to your Google Cloud Project in order to create, manage and monitor recommendation models. To grant access, follow the steps below:

1. Log in to your&nbsp;Google Cloud Console&nbsp;and click on the hamburger icon at the top left corner.

2. Hover on IAM &amp; Admin &gt; then click on Service Accounts.

3. Next, click the ADD icon at the top of the page to add a new user to your project.

4. In the Members field, enter "support@infilimits.com".

5. In the Roles field, search and select "Retail Admin".

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How to grant access to your Google Cloud Project?

PersonalizerAI app requires a service account key to access Retail AI API on your Google Cloud Project. This guide walks you through creating a service account in your Google Cloud Project and getting a service account key file to upload to PersonalizerAI app.

A service account as a JSON file is required to authenticate PersonalizerAI to use Retail AI. To create a service account, follow the steps below:

1.&nbsp;Log in to your&nbsp;Google Cloud Console&nbsp;and click on the hamburger icon at the top left corner.

2.&nbsp;Hover on&nbsp;IAM &amp; Admin&nbsp;&gt; then click on&nbsp;Service Accounts.

3.&nbsp;Click on&nbsp;+ CREATE SERVICE ACCOUNT.

4.&nbsp;Provide Service account details including the account Service account name, Service account ID, and Service account description. Click CREATE AND CONTINUE.

5.&nbsp;In the&nbsp;Grant this service account access to project&nbsp;step, grant these roles: - Retail Admin -&nbsp;Retail Service Agent - Service Account Token Creator

6. You can leave the Grant users access to this service account step as is. And click on Done.

7.&nbsp;After that you will be redirected back to the&nbsp;Service accounts page. Here you need to click on the 3 vertical dots in the Actions columns and select&nbsp;Manage keys.

8.&nbsp;Now on the Keys page click on ADD KEY, then Create new key.

9.&nbsp;A modal will open where you need to ensure that Key type is JSON. Click on CREATE.

10.&nbsp;The service account key will be downloaded as a JSON file on your computer. You can then upload this file in the PersonalizerAI app.

Incase you are stuck at any step, please contact us at <a href="mailto:support@personalizerai.com">support@personalizerai.com</a>

Guide

Boost Your Shopify Sales with Cross-Selling: The Ultimate Guide

How to grant access to your Google Cloud Project?

How to create a service account for PersonalizerAI in the Google Cloud console?

Differentiate your brand with advanced AI personalization